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The Quick Hit SEO list
SEO. Those three letters seem to strike fear or confusion or both into many small business owners heart. Do not fear fellow business owners! We know how intimidating SEO can be (we do it for a living), however we know how ultimately valuable it is as well and so do... -
And the King is. . . Content
With 2013 well under way we would like to break some news, content is king. OK, so you have heard this a million times and you don’t appreciate the sarcastic reminder. We get that, however it is vitally as it always has been, but it’s going to evolve somewhat as... -
Year in Review
Can you believe that 2012 is almost over? We definitely can’t! It has been an amazing year for us and growth for us and more importantly for our clients has been amazing. In the tradition of a good old list we will attempt to summarize all that we have learned... -
How Integrated is Your Outsourced Marketing Team?
Have you utilized an outsourced marketing team to fulfill your marketing needs? If so, you have probably had many emotions when working with this team, from pure joy to complete frustration. Picking the right marketing team to work with is a tough decision to make and requires asking your self... -
Selling to Committees or Groups
“UNDERSTANDING THE PROCESS” Over the years I’ve had the opportunity to make sales presentations (and to listen to many sales presentations), in a variety of ways. These have generally been to a single individual, whose responsibilities have included purchasing power. Their decision was final! This type of presentation, in my... -
A Quick Start Guide To Social Media Success
A lot has been written and will be written regarding social media marketing and the best ways to accomplish your goals of reaching and engaging those potential clients. Due to the amount written and the amount you have already read. We offer this quick start guide to getting things going... -
Listening, Adjusting, Closing — Part 2
“Listen, Learn & Close” This is the time to not only make an effective presentation, but also to be a keen observer of how your information is being received. Questions resulting from or during your presentation, or physical reactions by the customer to your information will, if you are observant,... -
Listening, Adjusting, Closing — Part 1
“Be Positive, Focus, Get Excited, but be in Control.” Let us start by getting ourselves in the proper “state of mind”. We need to understand the product or service we are being asked to sell, we need to have “sold ourselves” as to its value to others, and we need... -
Nothing Ventured Nothing Gained with OC Rhino Linings
Nothing Ventured Nothing Gained is The Persono Groups monthly question and answer with business leaders of all types. Our goal is to explore what makes businesses successful and pass that on to you. Each month we will feature a new business and ask them each the same questions. If you... -
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